Peets I Ads + Packaging
At the start of 2023, Peet’s, one of over 150 brands within the Keurig Dr Pepper (KDP) portfolio, set out to develop a variety pack aimed at entering the Club channel. This initiative was supported by a strategic advertising campaign designed to showcase Peet’s Iced Coffee selection.
Packaging: 12ct Variety Pack
Creative Director: Jessi Tubero
Copywriter: David Fletcher
