Snapple I Pink Lemonade
In 2025, Snapple will launch Snapple Pink Lemonade as part of its growing product lineup. To support this introduction, I developed three key visuals:
The first visual aligns with Snapple’s “Ridiculously Flavorful” branding introduced in early 2024, maintaining continuity with the brand’s refreshed identity.
The second and third visuals draw inspiration from summer themes, incorporating signature flavor cues that frame and spotlight the new product.
These visuals are designed to capture attention, drive seasonal relevance, and reinforce the playful, flavorful personality of the Snapple brand.
Creative Director: Ryan Meigs
Copywriter: David Fletcher
