Snapple I Peach Tea Lemonade
In 2025, Snapple will launch Snapple Peach Tea Lemonade as part of its growing product lineup. To support this introduction, I developed three key visuals:
The second visual aligns with Snapple’s “Ridiculously Flavorful” branding introduced in early 2024, maintaining continuity with the brand’s refreshed identity.
The first and third visuals draw inspiration from spring picnics and water, incorporating signature flavor cues that frame and spotlight the new product.
These visuals are designed to capture attention, drive seasonal relevance, and reinforce the playful, flavorful personality of the Snapple brand.
Point of Sale I Digital
Creative Director: Ryan Meigs
Copywriter: David Fletcher
