Women's History Month
In 2023, the Women & Allies group approached Liquid Sunshine to develop an elevated visual identity that better reflected their mission and values. The group sought a bold, modern brand expression that would celebrate female empowerment, unity, and the courage to challenge societal norms.
The objective was clear: to create a visual system that embodied strength, resilience, and progress while fostering a sense of inclusion and support. At the heart of the new identity is a powerful silhouette of two women standing back-to-back, representing solidarity, sisterhood, and mutual empowerment. This central element serves as both a symbol of strength and a reminder of the collective power women hold when they support one another.
The updated branding not only communicates the group’s purpose with greater clarity and impact, but also creates a more compelling visual language for events, communications, and internal initiatives. It’s a bold step forward, one that reflects the evolving narrative of women in leadership and allyship across the organization.
Branding I Logo Design I Email Header I Banner I Poster
Creative Director: Jessi Tubero
